DRONE
/FUN EDUCATIONAL SPACE
/Ouranos Corporation
/Design & Construction
/2023
CASUAL SPACE FULFILING THE AIDMA PRINCIPLES
A school space where you can learn while having fun
The Kisarazu school project of DRONE SCHOOL TOKYO is located in a commercial facility.
Commercial facilities have three major characteristics.
1. Easy access to locations
2. Recreational activity in a commercial space
3. Location that increases footfall and customer exposure.
By combining above characteristics with the AIDMA theory, we established design regulations for the ideal drone school to appeal students to join the school.
By creating directly managed stores and franchise stores based on the design regulations, we are able to unify the branding of the entire group while highlighting the location and facility characteristics of each store. In addition, we set the space grade to accommodate the store opening budget.
In order to minimize the initial cost of opening the store and maximize awareness of the drone school, the Kisarazu school planned large signage to communicates its brand image, drone courts, and FFE that make most of the existing space.
At a school located in a community where people gather, a commercial facility where people can learn to fly drones while having fun.