/A MUSEUM OF APARTMENTS
/Sumitomo Realty & Development Co., Ltd.
/Design & Construction
/2023

MUSEUM OF APARTMENTS
An experiential apartment museum by a housing developer. By conveying the appeal of the client's apartment through a variety of experiences, visitors can learn about the brand while having fun.

Projection mapping that invites visitors into the actual apartment space, architectural models that appear to be floating due to lighting effects, a framed tunnel that is symmetrical from top to bottom and left to right, a video experience that teaches about the facilities and functions, a living space constructed entirely of pure white materials, a museum space that is different from a regular apartment gallery.
In each area, the services provided by the client are expressed in various ways, and by exploring each area one by one, visitors can learn about the brand as if they were enjoying an attraction.