/CASUAL SPACE FULFILLING THE AIDMA PRINCIPLES
/ Drone School Japan Odaiba VenusFort School
/ Hummingbird Co., Ltd.
/ Design & Construction
/ 2020

A casual space that promotes AIDMA
In 2020, the rise of COVID-19 caused unprecedented economic recession worldwide. Even in a situation where commerce struggling, the occupancy rate increased and therefore floorspace of the Drone School was expanded - credited to our initial spatial design of school branding following the AIDMA theory.

The lounge / seminar room space facing out into the commercial mall aisle if furnished in a casual interior design, the “Wow wall” with the word "DRONE" in a graphic motif of the city looking down from the sky attracts the attention of visitors. The adjacent “Info Wall” conveys the appeal of drones as a growing industry utilizing both analog and digital signage. By using the same material for the floor and walls, the spaces are seamlessly connected. The other side will be partitioned by the net, and it will be a space that children can easily enjoy activities safely such as a toy drone flight experience. In the center of the space, stools, chairs, and tables are placed for flexible use. It aims to maximize the function as a break lounge, lower the hurdles for entering the store, increase the staying time due to comfort, and increase the time to interact with the drones themselves. This utilization of the AIDMA theory facilitates action with eventual sales conversion (enrollment).

A training space for the increased number of students will be set up in the adjacent section, and a graphic space with the theme of forest and green to match the design of the lounge space.