/AN ENTERTAINMENT-STYLE SCHOOL SPACE IN A SHOPPING MALL
/Sumai Anshin Club Co., Ltd.
/Design & Construction
/2022

AN ENTERTAINMENT-STYLE SCHOOL SPACE IN A SHOPPING MALL
The occupancy rate of Drone School has increased thanks to the school branding and spatial composition based on AIDMA theory, and the first franchise store of Drone School Tokyo has opened in Makuhari, Chiba.
This school is located in a corner of a huge commercial mall. While the number of visitors is high, unlike the commercial facilities that have been opened so far, the facility is visited by a wide range of age groups, from families with children to the elderly, so a proposition was required to maximize awareness and interest, which are the initial steps leading to purchase and membership.
The theme is a complex school embedded in the frame of a pure white commercial facility. The concept was a drone park that would be exciting and entertaining for those who attend. By surrounding the entire facility with a single color, the school and sales areas look like a complex park, in contrast to the common areas, which are based on white. The drone court, which is like a playground, is composed of floors, walls, and ceilings dominated by a single color of blue, and large analog signage on the walls, and the large drones hanging from the ceiling make a strong presence appealing to passersby.
The furniture used to display the products is pre-made in order to keep costs down, but by matching it with the materials of the floors and walls, it gives the space a unified look as if it were custom-made.