/APPAREL-STYLE DRONE SCHOOL PREACHING AIDMA THEORY
/Hummingbird Co., Ltd.
/Design & Construction
/2022

APPAREL-STYLE DRONE SCHOOL PREACHING AIDMA THEORY
Now days, drones are becoming more familiar, with a wide variety of models being sold in toy sections and electronics stores. The number of schools has also tripled between 2017 and 2021. As the market competition environment continues to intensify and further customer attraction is required, we proposed apparel-style branding that goes beyond previous schools.
In addition to the store function of selling products, apparel has the characteristic of strongly conveying recognition and interest such as attracting people and being fun, and even in the AIDMA theory, it further accelerates the recognition and interest that encourages customers to visit the store.
The theme is the West Coast. In the interior space based on white and wood grain, T-shirts and canvas panels with cloud motifs are lined up, creating a space like a select shop. The three-sided airport is a graphic space that evokes the image of the West Coast with the sea and sky spreading out in the morning and evening.
The simulated experience of a drone flying freely in nature in your place maximizes the fun of the act of flying a drone itself. The sight of the drones flying freely in the West Coast space visible through the glass partitions gives the impression of a shop window.
By being located on the retail floor, the interior space blends in with the surrounding famous brand stores, yet the incongruity of the drones flying gracefully attracts the attention of people in the building.