/FRAGRANCE X ART X MUSEUM X EVENT
/ BELAIR LAB
/ Rohto Pharmaceutical Co., Ltd.
/ Design & Construction
/ 2020

Rohto Pharmaceutical's recently launched “Belair Lab” aims to shape the new era of perfume. The Belair Lab is a multi-faceted space where NYC-based experts from various fields, such as perfumers, scent inspectors, service designers, etc. collaborate to push the boundaries of the fragrance industry. It is not only a research space, but also an office space promoting communication, a showroom space with presentation capabilities, and a gallery with walls covered with spotlights displaying project results. This compact space truly maximizes the focus on fragrance and communication.