GARDEN & SALON
/PARA SPA GARDEN & SALON SHIBUYA
/ para spa GARDEN & SALON Shibuya
/ Nail Select Co., Ltd.
/ Interior design & Construction
para spa GARDEN & SALON Shibuya
Although para gel is well known in the industry, to increase brand awareness and engagement with Nail Select Co., Ltd., within the public, we aimed to acquire new light users and make existing customers heavy users, not limited to para gel fans, through the new “para spa”.
The space embodies the naturally derived ingredients of para spa with the concept of "Garden & Salon".
The façade face of the store is decorated with a lush greenery wall - "Garden". The green art on the 2nd floor and on the 1st floor lobby project a sophisticated and natural branding image to passers-by. A center sink is placed in the center of the 1st floor shop which gives you an opportunity to "experience" the para spa and get interested in the “Salon” on the 2nd floor. The 2nd floor is a Private Salon and contributes in creating a sense of luxury and increasing the value of the brand.
In the current epidemic, trends in consumer behavior have shifted to solo activities, and self-care. The symmetric composition creates an almost spiritual and mysterious space, where visitors can focus on pampering themselves luxuriously and feel escape from the outside world.